Heuristics in judgment and decision making

 Heuristics are mental shortcuts that help people make quick decisions. They are rules or methods that help people use reason and past experience to solve problems efficiently.


Commonly used to simplify problems and avoid cognitive overload, heuristics are part of how the human brain evolved and is wired, allowing individuals to quickly reach reasonable conclusions or solutions to complex problems.


Individuals are constantly using this sort of intelligent guesswork, trial and error, process of elimination, and past experience to solve problems or chart a course of action.



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